Technological trends in tourism is a reality that creates new business models and solutions that benefit both stakeholders and consumers. The reversal of these trends will allow the tourism sector to rebound after the effects of the health contingency.
According to figures from the World Tourism Organization (OMT) of the ONU, travel in 2020 decreased between 60% to 80% after travel restrictions along with less economic dynamism.
Technological advances are the result of increased digitization of consumers, particularly generations such as millennials and zillennials. It also responds to the need to implement safety and health measures after the pandemic.
From tailor-made trips to digital tourism
For millennial and Gen Z travelers, technology plays an essential role when traveling. The use of the smartphone in recent years has grown to such a degree that it is an extension of the consumer. One of the main technological trends in tourism.
In such a way that the cell phone is now a tourist guide, a tool to plan your trips, personalize them and have a locator of new places to visit.
In a travel study conducted by Google, 74% of travelers admitted that their trips are planned online. As for the rest (13%), they prefer to use travel agencies to prepare them.
Consumers' preference to stay connected through their device is one of the main factors transforming the industry.
For the new generations they enjoy technology in their day to day. It is important for them to stay connected through social networks, applications, blogs and other tools that enhance their experience as travelers.
This context causes more players in the tourism sector to invest in technological trends and services that allow travelers to interact through devices.
These are the trends that are transforming the way of traveling towards digital tourism:
Technological trends that impact tourism
The increased use of mobile devices is transforming the way consumers interact with their brands. With the incursion of new technologies such as artificial intelligence, big data, they will facilitate better care and service for their consumers.
In this new context, for players in the tourism sector, investment in technology to gain consumer loyalty as an alternative to offer personalized trips.
According to the Grow Turismo agency, these are the most important technological trends in tourism for the sector:
The increased use of artificial intelligence applications has allowed consumers to interact in a digital environment. Currently, devices like Alexa or Siri will facilitate an interactive and personalized experience when traveling. With programs like IBM's Watson you can create an itinerary with the best places to visit according to your preferences.
Data science and the opportunity it offers players in this sector to learn about new consumer preferences and behaviors will be gold. The application of data such as frequent expenses, reasons for the trip, will improve the segmentation of the types of travelers that will allow increasing efficiency in the services and products of the sector.
Technology in tourism becomes the protagonist. For travelers it will be vital in their experience to be ubiquitous and have a fast, secure and stable connection to multiple smart devices to share their trips. Additionally, with 5G connectivity, they will be able to opt for alternatives such as augmented reality when traveling.
Easy recognition technology will be one of the main security tools for the consumer. Biometric identification will be part of the routine when checking in, taking a flight or even paying for a service at a tourist destination. Today, there are applications that take fingerprint recognition or facial recognition to enter an app from a financial institution.
This technology associated with financial services and security seeks to venture into sectors such as tourism to provide a better consumer experience. The blockchain application will be useful to provide greater data security and when identifying travelers at points such as airports, hotels, tourist centers, among others.
Trends that facilitate consumer interaction, communication channels and security will be crucial to gain ground in this sector. Thus, the actors that invest in these trends will be those that manage to differentiate themselves in a sector with a growing offer.
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