Technological trends in tourism that will change the way you travel

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Las tendencias tecnológicas en el turismo es una realidad que crea nuevos modelos de negocio y soluciones que benefician tanto a los stakeholders y consumidores. La inversión de estas tendencias permitirá que el sector turismo continúe en crecimiento. 

International tourism shows a significant recovery, reaching 90% of pre-pandemic levels by the end of 2023. According to the Organización Mundial del Turismo (OMT)approximately 975 million tourists traveled internationally between January and September of the same year.  

Technological advances are the result of increased digitization of consumers, particularly generations such as millennials and zillenials. It also responds to the need to implement security and health measures in the wake of the pandemic.

From tailor-made trips to digital tourism

For millennial and Generation Z travelers, technology plays an essential role when traveling.  The use of smartphones in recent years has grown to the point of becoming an extension of the consumer. Therefore, it has become one of the main technological trends in tourism.

The mobile phone has become a travel guide, a tool to plan your trips, customize them, and locate new places to visit.

Only 48% of users use mobile devices to research destinations, compare transportation and accommodation prices, and book flights and hotels. Additionally, 97.8% of travel agency executives consider artificial intelligence to be a key player in the industry in the coming years, according to data from TravelPerk.   

Consumers’ preference for staying connected through their devices is one of the main factors transforming the sector.

New generations enjoy technology in their day-to-day lives. It is important to stay connected through social networks, apps, blogs, and other tools that elevate their experience as travelers.

In this context, more and more tourism players are investing in technology trends and services that allow travelers to interact through devices.

These are the trends that are transforming the way of traveling towards digital tourism:

Technological trends that impact tourism

The increased use of mobile devices is transforming the way consumers interact with their brands. With the introduction of new technologies such as artificial intelligence and big data, better customer service and attention will be facilitated.

In this context, for players in the tourism sector, investing in technology is an alternative to gaining consumer loyalty through personalized travel experiences.

According to a report by Stratoflowa software company, these are the most important technological trends in tourism for the sector:

Artificial Intelligence (AI)

AI is being used to personalize travel by providing recommendations based on user preferences and improving customer service through chatbots that offer instant assistance.

Augmented Reality (AR) and Virtual Reality (VR)

These technologies are being integrated to offer immersive and virtual experiences. Travelers can explore destinations, take virtual tours, and visualize hotels before their trip. This not only helps in planning but also offers unique experiences to those who cannot travel physically.

Internet of Things (IoT)

IoT is used in airports and hotels to personalize experiences and improve logistical management. For example, real-time baggage tracking and the personalization of hotel rooms through smart devices that control lighting, temperature, and other aspects of the environment.

Contactless Payments

The adoption of contactless payment methods has grown significantly, driven by the need to reduce physical contact during the pandemic. 

Biometric Technology

Biometrics, including facial recognition and fingerprint scanning, are being implemented in airports and hotels to streamline identification processes and enhance security, making check-in and security processes faster and more efficient.


This technology is gaining ground for its ability to offer secure and transparent transactions. Its adoption in booking accommodations, flights, and other travel services is expected to continue growing, providing greater trust and reducing fraud.

Interactive Maps

Advanced mapping solutions and data-driven crowd management are helping travelers discover lesser-known destinations and avoid crowded areas, thus improving the travel experience while supporting sustainable tourism.

Trends that facilitate consumer interaction, communication channels, and security will be crucial to gaining ground in this sector. Thus, those who invest in these trends will be the ones to differentiate themselves in a sector with a growing supply.

At WORTEV CAPITAL, we are a venture capital fund dedicated to driving the growth of Mexico's business ecosystem. Our goal is to create an ecosystem for investors and entrepreneurs that generates a positive social and economic impact.

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These are the technological trends that propose a new way of traveling.

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