Invertir en inteligencia artificial ha cobrado relevancia. Por el impacto de ChatGPT en el desarrollo de diferentes industrias se ha convertido en un parteaguas para la aplicación e inversión en inteligencia artificial (IA) en las diferentes industrias. Actualmente, esta disruptiva herramienta le permite a sectores como el marketing optimizar tiempos y procesos en la creación de contenido en sus diferentes formatos.
Investment in artificial intelligence (AI) applications transforms the business model of different sectors. Its application not only promotes their potential, but also creates an attractive alternative for investors.
Actualmente, la industria tradicional invierte en inteligencia artificial, y otras tecnologías, con el fin de potenciar y optimizar sus diferentes procesos. Implementar máquinas que sean 1 millón de veces más rápidas que los humanos hace más eficiente cualquier proceso, menciona Néstor Márquez en entrevista. Y así las empresas logran hacer frente a la demanda de productos y servicios que se vive hoy en día.
Hasta ahora, este tipo de tecnología se podía ver en mercados como las telecomunicaciones y en la manufactura en donde la adopción de una Industria 4.0 está avanzada. Por ejemplo, con el uso de robots en tareas automatizadas o los chatbots y asistentes virtuales, estas últimas enfocadas en mejorar la experiencia del cliente.
“Como los coches se expandieron nuestras piernas como la televisión expandió nuestra vista, así la Inteligencia Artificial expande nuestra mente”
-Néstor Márquez, director del Laboratorio del Futuro de los Negocios en Centro de Evolución Digital
El dinamismo que tiene la inteligencia artificial provocó que la inversión privada a nivel mundial fuera de 91.9 millones durante el 2022, fue 18 veces mayor a la reportada en el 2013, cifra que muestra el crecimiento exponencial de esta tecnología en la última década, de acuerdo con el AI Index Report de la Universidad de Stanford de 2023.
You can also read: ¿En qué invertir en tecnología en este 2023?
Invest in artificial intelligence: applications in traditional industry
The development of new technologies in different industries opens the market to new business models. In consulting firm analysis, sectors with more demand are the ones with artificial intelligence application to their processes.
Los avances de la inteligencia artificial tienen la limitación de depender de los humanos . El desarrollo de estas tecnologías son una colaboración de cómo interactuar con el mundo y se transmite a una máquina. Entonces, la inteligencia artificial va a continuar su desarrollo mientras los líderes de la industria lo permitan, explica Néstor Márquez
Estas son las industrias tradicionales que actualmente innovan al aplicar inteligencia artificial:
Health
Medicine remains an industry with the greatest potential for innovation. The implementation of artificial intelligence and other technologies such as big data will improve diagnostic, research and drug techniques.
Financial
Another sector that is constantly evolving with technology. The AI in the financial system can anticipate risks in transactions such as bring more secure
Agriculture
AI in agriculture has a great impact in terms of data collection, monitoring and surveillance, pest control, soil analysis, intelligent irrigation systems, or in the logistics process involved in moving crops.
Manufacturing
The development of the Fourth Industrial Revolution drives the manufacturing industry towards the use and application of different technologies that allow its transformation to the new technological era. The use of AI within this sector allows it to make decisions based on large databases, as well as better resource management and time optimization.
Logistics
The traditional logistics industry innovates through the use of different technologies such as AI. This allows optimizing and automating different processes in the supply chain, as well as classifying information, detecting patterns or predicting movements.
Marketing Services
The arrival of ChatGPT is a milestone for the marketing industry, as it is a tool that optimizes time for creative areas. It is also a tool that facilitates market research. In addition, AI is an alternative for communication channels with customers. Through it, marketing companies will be able to detect behavioral patterns and predict consumer decisions.
You can also read: 7 startups de inteligencia artificial que destacan en capital privado
The investors sights
What is artificial intelligence? First applications of artificial intelligence have been seen in voice assistants. The firm Deloitte explains that the incursion of virtual assistants has evolved customer service and strengthened the brand-consumer relationship.
This utility is just one example of how technology companies offer solutions to everyday actions and, in turn, gain sympathy among investors. By emerging as an alternative with great potential and long-term profitability, artificial intelligence is positioning itself as a favorite for private equity funds. During 2022, companies related to AI will reach an investment of 67 billion dollars, according to data from Pitchbook.
También, es importante mantener en la mira para invertir en inteligencia artificial a las empresas que ofrecen soluciones a temas como el envejecimiento de la población o el cambio climático u otros factores ESG son los “favoritos” y toman un rol fundamental para la toma de decisiones a la hora de invertir.
The use of artificial intelligence in traditional sectors is expanding its possibilities for innovation. Although its application seemed distant, today it is a reality that optimizes processes and services and its impact is already being felt in different industries.
You can also read: Capital privado detona el crecimiento y desarrollo económico
At WORTEV CAPITAL we invest in technology sectors and traditional industry. Our investment model includes a nuclear accelerator that is integrated into the operation of the companies. In this way, entrepreneurs get advice and mentoring from experts in different areas and their success is assured.
Our main objective is to invest in early stage companies, with the purpose of generating an ecosystem of entrepreneurs and investors that positively impact the country's economy.
