Con el creciente uso de smartphones, juegos como Pokémon Go robaron la atención de los usuarios. Fue natural escuchar historias de partidas que se llevaban a cabo en parques a altas horas de la noche. Con la intención de capturar a los pokemones legendarios y convertirse en los mejores entrenadores. Este fenómeno es tan solo una muestra de cómo mobile gaming is revolutionizing the industry.
In recent years, this industry is one of the fastest growing, due to new technologies and the growing access to mobile devices. This enhances the video game experience. Expectations are high for this segment. Estimating a growth of 25% globally by 2025, according to TMT 2023 Predictions Deloitte 's.
Otra consecuencia que se puede observar de este continuo desarrollo, es la transformación en el perfil gamer. By 2020, 49.7% of users in Latin America were women according to a study conducted by Mediacom. Even greater interest in those segments of the population in which it usually did not exist.
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The gaming industry is emerging as one of the most attractive for investment globally. Its constant growth is due to the versatility and experience of the users.
Additionally, the incursion of technologies such as artificial intelligence makes players feel part of the game. The experience transcends or is part of real life.
An example is FIFA 23, one of the most successful video games that has managed to succeed with its latest release. It allows players to make more real changes. What happens in real time is reflected on the users' screen. For example, the injury of a player must be considered in the strategy.
Otro factor ha sido el incremento de opciones móviles que permiten al gamer tener una partida en cualquier lugar. Con el smartphone y la tecnología 5G es posible jugar títulos como Call of Duty, Pokémon Go y Candy Crush, en donde sea que el jugador lo decida. Este fácil acceso ha aumentado la demanda y promueve la inversión en esta alternativa conocida como mobile gaming.
The transformation of this market from new devices and new technologies encourage investment in markets such as Latin America, therefore, in the last year creció 702% compared to 2021, according to Endeavor in the estudio Venture Capital and Growth Equity study in Latin America.
The video game industry becomes increasingly attractive to investors. The interest in promoting this sector denotes a growth of 20% in less than 5 years, according to a study carried out by Google.
The dynamism in video games and their different variants in the short term has meant that interested parties are no longer just investors, but also brands such as Burger King, Pepsi, Movistar, Noblex, Globant, Coca-Cola, Toyota, Gillette, Red Bull, T -Mobile, Monster and Audi, who buscan invertir en posicionar sus productos dentro de este mercado.
Just as the fintech industry came to revolutionize investment in venture capital, and the gaming industry is following in its footsteps. Matthias Kroener, director of Tradelite Solutions, which creates games for financial institutions, in a recent conference mentions “video games are the new fintech”.
This is not surprising, since both contain technology and innovation as main ingredients, characteristics that attract consumers and investors. Proof of this is that the investment in the gaming industry is 4 billion dollars, with a special focus on live streaming, eSports and cloud gaming.
The outlook for the mobile gaming industry is encouraging for investors as technological innovation continues to surprise users.
La innovación tecnológica es un aliado clave en el desarrollo de este mercado. Debido a que la implementación de estas llevan al usuario a la inmersión total. Estas son las main technological innovations that are most important for the industry:
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Since the pandemic, the preference for living a digital experience like the metaverse and the gaming industry has increased. This situation caused existing funds to bet on the sector and new funds focused on the industry to emerge.
An example is Quiena Inversiones, a fintech that allows small and medium investors to obtain higher returns on their investments in the United States and in the world. The fund opened a new space in its portfolio for the metaverse and video game industry.
The video game industry in the United States is one of the largest in the world, with more than 214 million, it positioned itself as the country with the most players in the world, becoming the most important market for the industry, only after Japan, from according to Statista. Its main funds are:
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The Latin American region has 12 million players, led by Mexico with 5.8 million. With this, the country is positioned as the second most important market in the region ..
The boost of this market in Mexico represented revenues of 1.2 billion dollars in 2022, of which, 52% comes from mobile gaming, according to data from Statista and estimates from the online gaming platform Yandex Games.
Another country that has gained relevance in the industry is Argentina with a 74% investment in mobile gaming, according to a study Google. This represents the potential that more and more private equity investors see in the region. Below we list the main private equity funds in Latin America:
With multiple alternatives to invest in the industry, the most innovative investors add this alternative to their portfolios. The exponential growth added to the versatility of the sector increases the attractiveness.
Various private equity funds have begun their rounds of investment in the sector, encouraging the growth of the economy. At WORTEV CAPITAL we promote the creation of an ecosystem that has a positive impact on investors and entrepreneurs, which is why we support Mexican ventures that transform the country and its economy.